Sukin writes the future of affordable, natural skincare.
It also noted a significant demand for ethical products, meaning natural and organic brands boasting environmentally friendly production processes.
#1 Australian natural skincare brand*, Sukin may have only just turned 5 years old, but the brand appears to be setting the ‘green-scene’ at home in Australia, offering affordable and effective, natural skin, hair & body care products.
In 2013, the natural skincare category has never been stronger with Australian health and beauty retailer Priceline, identifying that natural skincare now accounts for 15% of total skincare sales, with the category growing more than 40% in the past 12 months. Sukin holds strong against the mass categories, as the groups #1 selling moisturiser, with the brand’s popular Facial Moisturiser.
Highlighting consumer expectation for affordability in skincare, Sukin have observed in their 2013 annual survey, a jump in almost 6% in purchase stimulated by price only. Interestingly, 87% of respondents spend less than AU$50 per month on skincare, with 42% spending less than AU$25 per month.
This price positioning remains as one of the brand’s strengths. From the outset in 2007, Sukin set the competition cat amongst the pigeons offering affordable, natural skincare. At the time, natural VS organic was being battled out and many consumers were confused as the difference. Ironically, for ‘free from’ skincare, the consumer was expected to pay hefty surcharges. Sukin launched in 2007 with no product over RRP$19.95 and even today with a range twice the size, have contained all prices under RRP $32.95.
Spotting this trend, some of the larger international cosmetic manufacturers are now coming to the party, creating sub-categories of ‘natural’, sitting alongside the companies mass ranges. Whilst Sukin recognises these differing shades of ‘green’, the strong Australian brand stands true to their original ethics and positioning, driven by and never wavering from their tagline “Skincare that doesn’t cost the earth™”.
And it appears, this is steadfast approach to goodness is gaining respect, with Sukin soaring to the #1 selling natural skincare spot in pharmacies in 2012 and claiming it’s spot within the top 10 skincare brands straddling the mass category.
Upholding ethics in skincare, Sukin has worked closely with the Carbon Reduction Institute (CRI) since 2008, holding 100% carbon-neutral certification ever since. The brand is 100% vegan with no animal testing and no animal derivatives used. Every formulation is biodegradable and all wash-off products are grey-water safe. Sukin uses minimal and recyclable packaging across the range.
Sukin products do not contain sulphates (SLS, SLES) synthetic fragrances, animal derivatives, harsh detergents, propylene glycol, artificial colours, triethanolamine, mineral oils, EDTA or parabens.
Instead, these winning formulations, are formulated using a blend of active botanicals, essential oils and natural ingredients carefully selected to restore the natural vitality and radiance of your skin.
Sukin today boasts over 55 products to care for skin, hair & body care needs including anti-ageing, sensitive, children’s products and special care lines. All products in the current range are under RRP$32.95.
Over 99%† of Sukin users would happily recommend the brand to others.
Sustaining accreditation with the Carbon Reduction Institute, Sukin has to date (Sep12), secured off-sets equal to removing more than 2,570 cars from the road. This equates to 37,542,626 less kilometres being travelled, meaning cleaner air and a significant reduction in carbon pollution.
Sukin continues its commitment to conservation and sustainability, donating to environmental initiatives, crisis appeals and community support. This social responsibility runs into the hundreds of thousands annually.
Where to buy:Sukin is available at selected pharmacy and health food stores nationally
including Priceline, Chemist Warehouse, My Chemist and Terry White Chemists.