Ingredient in the spotlight – Hyaluronic Acid
Inci: Sodium Hyaluronate
Hyaluronic Acid has the ability to attract and retain moisture within the skin ( up to 20 times its weight in water). If you look at a baby’s skin, you will see how fresh, plump and dewy it looks! This is due to the baby having an abundance of this acid within their skin, and sadly the amount diminishes as we age.
It has a very plumping and anti-ageing effect on the skin thus helping to minimise lines and wrinkles. This gentle moisture infusing active is very well tolerated by the skin, thus leaving it soft and supple.
So Pure Skincare source their 100% natural low molecular weight Sodium Hyaluronate from non GMO Wheat and not rooster combs.
You will find Hyaluronic Acid in the following So Pure Skincare products: Radiance Flower Nectar, Rejuvenating Eye Serum and Anti Ageing Serum which can be found on www.sopureskincare.co.uk