New research gives heads up on top haircare brands’ use of palm oil (because the rainforest is worth it!)


The survey – part of RFUK’s ‘Appetite for Destruction?’ consumer guide to palm oil content in products – was carried out in response to the increasing threat that unsustainable palm oil is posing to the world’s rainforests, and consequently, to the people that rely almost entirely on these forests for their livelihoods.

Some of the biggest names in the toiletries industry  including Procter and Gamble and Superdrug as well as ‘ethical’ brands Jason and Avalon, have scored poorly, while the top-scoring companies in the survey include Honesty Cosmetics, Little Satsuma and Pure Nuff Stuff.

Simon Counsell, Executive Director of The Rainforest Foundation UK said:

“Today we call on hair product companies to face up to their environmental responsibilities, reduce their use of palm oil, and help ensure the long-term survival of Africa’s rainforest, its people and unique wildlife.”

Click here to see the complete guide on Hair Products and find out more about the ‘Appetite for Destruction?’ campaign.


About The Rainforest Foundation UK (RFUK)

The Rainforest Foundation UK was founded in 1989 by Sting and Trudie Styler, after they saw first-hand the impact the destruction of the Amazon rainforests had on the Kayapo Indians’ way of life. This sparked RFUK’s first campaign which, in 1993, resulted in the protection of 27,359 km² of indigenous peoples’ land. RFUK has expanded and diversified since, and has worked in more than 20 countries to date towards the mission of “supporting indigenous peoples and traditional populations of the world’s rainforest to protect their rainforest homes and fulfill their rights to land, life and livelihood”.

The main focus of RFUK is to protect and save the natural resources of the rainforests by working with those who know the forest best – indigenous peoples and traditional forest dwellers. By supporting them, RFUK is taking a major step forward in the battle to combat climate change. Instead of purchasing land or conserving forests purely for their biodiversity-value, RFUK adopts a rights-based approach and promotes the establishment of community rights over rainforest lands, tackling the root of problems related to deforestation and paving the way for fair benefit sharing from forest resources.