Face up to pollution with antioxidants


Lorraine Perretta, at the International Institute for Anti-Ageing (iiaa), comments on the new research
by Procter & Gamble which highlights the visible ageing effects and degradation of skin by environmental
pollutants:
 
“We’ve known for a long time that pollution is one of the main environmental influences on skin ageing
and that we can’t rely solely on applying creams to protect our skin. Nourishing skin with antioxidants
from the inside is e ven more important because that is where inflammation starts, that leads to lines and
wrinkles.
 
“Excessive exposure to airborne pollutants, such as in cities, easily depletes the levels of antioxidants
that our skin naturally stores.  This causes damaging inflammation in the skin, so our need for antioxidants
is even greater than usual.  Boosting our intake of protective nutrients with rainbow-coloured foods and
supplements helps antioxidants to reach the skin all over the body, both day and night, and not just where
they are applied externally.”

 
A good skincare regime should start from the inside. Oral antioxidants, such as vitamin C, contribute to
the normal production of collagen, helping  keep skin looking youthful.  Advanced Nutrition Programme,
the British beauty supplements brand created by iiaa to complement topical approaches to skincare,
offers Skin Vit C (£13) containing vitamin C and bio-flavonoids: hesperidin, rose hip and rutin.
 
Newly launched Skin Antioxidant (£29.95) contains a brigade of complementary nutrients including
lutein, curcumin, green tea, lycopene, beta-carotene, grapeseed extract and bilberry. 

The Skin range of supplements is available from www.advancednutritionprogramme.com and
skincare therapists and salons nationwide.