Keeping Nappies and Children out of Rubbish Dumps

Manchester reusable nappy company Baba+Boo has shunned the usual Real Nappy Week discounts this week (28 April) after the managing director was touched by a magazine article about the charity Street Child.

The company will instead make a donation to Street Child worth 15% of its total sales, which when matched by the UK government’s contribution will be go towards building a school in a village which has never had one.

Eve Bell, Baba+Boo’s founder and managing director said: “I saw an article in Grazia magazine about children in Sierra Leone about children forced to work on rubbish dumps to help support their families and it stopped me in my tracks.

“All of our work at Baba+Boo is about keeping nappies out of rubbish dumps and it felt like the perfect way to combine our values with the profile that Real Nappy Week gives cloth nappies and to do some good at the same time.

“Since I published my blog about the initiative on Monday (28 April), orders have increased and social media has gone mad with people saying what a great thing it is to do.

“I’ve pledged to give 15% of this week’s sales to the charity and are hoping to reach £500. That’s a lot to a small business such as ours, but because the government has pledged to double donations made to Street Child between 18 March and 17 June that will become £1,000, which will help these children gain an education.”

Street Child is a UK charity, established in 2008, that aims to create educational opportunity for some of the most vulnerable children in West Africa. Street Child’s principal focus is upon empowering children by giving them the chance to go to school and giving their families the wherewithal to keep them there.

When donations to Street Child’s Every Child in School appeal are matched by the government: 

  • £25 is enough for a business grant and training that will help permanently lift a family out of poverty.
  • £25 could also pay for a social worker to help a child to mend a family relationship.
  • Just £7.50 is enough to pay a village teacher for a month, who can help hundreds of children gain an education.
  • £1000 allows Street Child to help a rural community build a ‘first-ever’ basic school.
  • £10 is enough to help an illiterate teenage girl to learn to read and write.

Baba+Boo was started by Eve from her dining room table in 2009 after she decided to use cloth nappies as a saving to the family budget, but was shocked at how expensive they were to purchase. As a former retail buyer Eve knew she could produce quality nappies and sell them for a much more reasonable price, so set about working to get the business off the ground while her two small children slept.

The company – which is named after Eve’s children’s nicknames – has gone on to win gold in the reusable nappy category in this year’s Prima Baby & Pregnancy awards, along with a clutch of other industry awards. Having moved from Eve’s dining table to an office in 2013, they are about to relocate to a new office which will have five times the storage space of their current base.

Real Nappy Week runs from 28 April to Sunday 4 May and is organised by cloth nappy advisory service Go Real to promote the financial and environmental benefits of cloth nappies to parents. Most retailers organise offers, discounts or competitions for the week to tempt parents to give cloth nappies a try.