With childhood obesity rates at a high, join diddi dance’s campaign

diddi dance started 2014 off by conducting research into adult’s awareness of the amount of physical activity their child should be engaged in. Shockingly 93% of adults were completely unaware that children under the age of 5 should be physically active for at least 3 hours a day, according to the Government’s physical activity guidelines! Therefore, we at diddi dance are taking it upon ourselves to increase awareness of the importance of physical activity for children under 5 years old, as we believe what is instilled in children before 5 years will stick with them throughout the rest of their lives.

Through research conducted in households across the UK we discovered that parents are under serious misconceptions about the amount of physical activity their kids should be getting. Over a third of parents (35%) were underestimating the amount of recommended daily activity by 6 times, they believe that children under 5 years old should be getting only 30 minutes of physical activity a day, when in fact only 7% knew the correct daily recommended amount of physical activity. What was more staggering a result was that one in seven Brits believe that young children don’t need to exercise because they run around enough as it is.

With tackling childhood obesity a high priority for the government, urgent action is required to ensure kids are getting enough exercise, and that parents understand how active their children should be.

To help increase awareness Anne-Marie Martin, Founder and Owner of diddi dance, spoke to multiple radio stations in January 2014 to help bring both media and individual attention to this problem. Something Anne-Marie has learned from her over 20 years of teaching is that the general public doesn’t necessarily have negative attitudes towards exercising, but that we as a society have just slipped into easier habits in life. Our aim at diddi dance is to help set children’s habits and lifestyles before the age of 5 rather than have the issue of trying to break bad habits later in life. If we can help toddlers see exercise as fun then they are more likely to lead a physically active and healthier lifestyle into adulthood. Therefore, dance can be a great activity for children to participate in to learn the enjoyment in exercise. Dance not only helps with fitness, co-ordination and rhythm but it also helps with social skills, communication and interaction. It can help develop a child’s creativity & spatial awareness and is a fantastic confidence booster. We love seeing our diddi dancers blossom in our sessions, as do their parents.

After successful interviews and debates, Anne-Marie found that many agreed with her views, especially parents – some of who booked their children into local diddi dance classes following the interviews.

If you are interested in getting your child moving and helping us to tackle this issue head on then why not get in touch with diddi dance today!

for further information please see www.diddidance.com