RCPCH’s Comment On Junk Food Advertising
As part of the Junk Food Marketing Group’s call to action on junk food advertising launching today, Professor Mitch Blair, Officer for Health Promotion at the Royal College of Paediatrics and Child Health, said:
“Currently junk food advertising on television is banned during children’s programming – but we know that millions of children are watching ‘family friendly’ programmes like the X Factor and Ant & Dec’s Saturday Night Takeaway later in the evening. And we know that advertising to this age group at this time, works; not only are children and young people easily influenced and parents worn down by pester power, but food companies wouldn’t spend huge amounts of money if it wasn’t effective.
“Extending the ban to 9pm would not only have a positive effect in changing behaviours, but it would also send a clear message to the industry. Children should not be commercially exploited and the advertising industry must take some responsibility for helping tackle the growing problem of childhood obesity.”